Wystąpienie z 1991 roku warte więcej niż 10 nudnych książek o design thinking 😉

(...) Telling people how to be creative is easy, it's only being it that's difficult. (...) The prospect of settling down for quite serious study of creativity for the purpose of tonight's gossip was delightful. Having spent several weeks on it, I can state categorically that what I have to tell you tonight about how you can all become more creative is a complete waste of time.

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I trochę nowsza, krótsza prelekcja: