Double Diamond is the name of a design process model developed by the British Design Council in 2005. Divided into four phases — Discover, Define, Develop and Deliver — it is probably the best known and the most popular design process visualization.

Source: British Design Council

The main feature of the Double Diamond is its emphasis on the “divergent” and “convergent thinking”, where first many ideas are created, before refining and narrowing down to the best idea. This is happening twice in this model — once to confirm the problem definition and once to create the solution.

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On the false opposition between design and business, and why design doing and strategic thinking cannot be separated.

In the last few years consulting companies (such as Deloitte, PwC, McKinsey, Accenture and others) started to invest heavily in design and creative competences, mostly by buying independent digital agencies or design studios. It is still to be seen how this merging of cultures and teams will work and if consulting companies can compete with agencies and break even with this business. But why they are doing it? Isn’t business consulting more money by the hour than design or advertising?

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My take on one of the latest (and most important in my opinion) trends in digital design.

What is Anticipatory Design?

The term “anticipatory design” is getting traction recently to denote a form of design of products and services that make decisions on behalf of the user automatically without much need of user input. Anticipatory goes way beyond personalization to eliminate needless choice.

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I admit that the title is a terrible clickbait, but I truly hope that UX has finally come to its end. At least the kind of UX we all knew. The times are gone when the UX designer used to be the lonely design evangelist preaching for the user’s satisfaction. UX designers are no longer the lone knights of arts and humanities in the techie world of IT.

Nowadays, it goes without saying that UX is crucial and we no longer need to explain how important it is. There are lots of buzzwords out there: user experience, customer experience or even human experience (can there be anything more vague? anything so vague that no one really knows what it actually is that you do?), client-centricity and, finally, design thinking. Everyone loves the buzzwords, even companies’ board members, who have nothing to do with design, but they do know that those words are important. Sadly enough, due to their vagueness, those words have often been downgraded to empty slogans (“The strategy of our organisation is aimed at increasing client-centricity through improving customer experience in the spirit of design thinking”) 😉 On top of that, many people believe that projects are born out of research, while they are actually born out of the ideas, work and experience of designers. Many can do great research, but they often fail at the design and delivery stages.

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